What does Gucci Gear mean?

Again and again you hear the accusation: "That's Gucci Gear!" Which means: You wear luxury goods as equipment that nobody needs. Sometimes it's also the case that Gear makes it to Gucci. The one on the left in the picture is a Russian Afghanka, a field jacket for winter, worn by the Russians when they were in Afghanistan (a long time ago). The one on the right is a jacket from the luxury brand Gucci. Or to put it another way: you could have gotten that cheaper ... Afghankas cost almost nothing compared to authentic Gucci.