This is the new Homepage

STEINER-Optik GmbH, a Beretta Holding Company, has now given its defense business its own digital home: www.steiner-defense.com consolidates the complete portfolio for military and government applications, thereby clearly separating it for the first time from the civilian consumer offerings at steiner.de.

Quick facts

• New website: www.steiner-defense.com
• Target audience: Armed forces, law enforcement agencies, special forces
• Portfolio: Binoculars, laser rangefinders, scopes, spotting scopes, accessories
• Distinction: steiner.de remains the consumer platform (hunting, shooting, adventure, marine)
• Contact method: Direct Inquiry instead of online store – tailored for a government procurement processes

While steiner.de serves the end-customer segments of hunting, shooting, adventure, and marine, steiner-defense.com is specifically aimed at armed forces, law enforcement agencies, and special forces. The contact method is also consistently designed for this audience: Instead of an online store, each product page leads to a direct inquiry to the military sales department—a format that aligns with the institutional procurement processes of government agencies and armed forces. In terms of content, in addition to the five product categories, the website provides technical background information on manufacturing and material standards, such as the Nano-Protection coating, the N2- Injection System for water resistance and fog resistance and Generation II/III laser safety filters.

“For a long time, we managed our defense business through a shared platform with the consumer division but that no longer reflects the importance this segment holds for us,” explains Michael Rost, General Manager of STEINER-Optik GmbH. “With our own, clearly positioned website, we are now addressing armed forces and government agencies in the way they expect from a specialized partner.”

Customers, distribution partners, and sister companies of Beretta Holding can now find all relevant information at www.steiner-defense.com.

STEINER DEFENSE online