More Merch for the World

This is what the world has been waiting for: the official online store of the Bundeswehr went live today, Thursday, November 12, 2026, at 12:00 p.m. The launch coincides with the Bundeswehr’s anniversary. For the first time, the store is offering licensed products featuring Bundeswehr designs.

And what’s inside the gift box? The assortment includes, among other things, sportswear, hoodies, college jackets, water bottles, coffee mugs, gym towels, and tools. A teddy bear wearing a hoodie with a small polygon pattern is also available. The rubber duck in Bundeswehr combat gear with an HK416—which had been leaked beforehand—has sparked a lot of excitement. As “merch,” these items are aimed at Bundeswehr personnel as well as people who feel a connection to the Bundeswehr. Until now, such products were primarily available at events, such as Bundeswehr Day or career fairs. We think this is a positive step. Merch also helps reach the broader public, and let’s be honest: being a German soldier should be fun, too.

For select products, the shop collaborates with well-known brands such as Victorinox, Leatherman, SIGG, Olight, and BUFF. Prices range across different price points, with a focus on items up to 25 euros. And the Bundeswehr is doing good through this initiative: Five euros from every purchase are donated to the Bundeswehr Social Welfare Organization. The organization has been supporting Bundeswehr personnel and their families since 1960.

By the way, you can get involved: Suggestions for new products and designs can be submitted via the Instagram channel @bundeswehrshop. 

BUNDESWEHR online