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Good disguise

The abstract discusses a new advertising poster by Crye Precision that emphasizes the importance of heroes needing costumes. The heroes in question are seen wearing Crye Precision equipment, depicted in a drawn motif from "The Activity" comic creators. This unique form of cross marketing is highlighted in the abstract.

05/09/2013  By Redaktion

"Heroes need costumes," that is a clear and true message conveyed by the new advertising poster by Crye Precision . And the heroes here are naturally wearing Crye Precision equipment. However, the motif is not photographed, but drawn and comes from the creators of "The Activity", a comic that describes the missions of "Very Special" Operation Forces. Also an exciting form of cross marketing.

"The Activity" on the Internet

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