From the trenches to the business plan

In part 2 of the STEINADLER series “Ask a...”, Stephan – co-founder of ARMYBUG and former soldier in the Austrian Armed Forces' Jagdkommando unit – talks about his journey from everyday military service to his own product line. What do you do when even basic equipment is lacking during deployment? Stephan explains how a problem in the Austrian Armed Forces led to the idea for functional beanies and caps—and how he and Angi built ARMYBUG together.

The original beanies & caps from ARMYBUG: Tested in the field—worn by professionals and HERE in the ARMYBUG brand shop at STEINADLER.