Experience Based Gear from Poland

Founded in 2014, DIRECT ACTION set out with a clear mission: to provide top-tier personal equipment for NATO military and law enforcement special operations units. The brand's success stems from creating a comprehensive, fully modular system that allows users to tailor gear to their individual needs and mission requirements. This philosophy is perfectly encapsulated in the brand's "Individual-as-a-system" approach. Furthermore, in-house production ensures world-class quality in finishing, durability, and attention to detail. Moreover, the company offers custom product solutions. Through ongoing collaboration with special forces operators and continuous feedback collection, DIRECT ACTION constantly evolves and refines its products.

The core of DIRECT ACTION's product line features names that pay homage to aircraft flown by Polish pilots during the Battle of Britain and beyond (Spitfire, Hurricane, etc.). This naming convention emphasizes the brand's roots and identity and honors these heroes. Special units across numerous countries, including Poland, France, Switzerland, Germany, Austria, Greece, Belgium, the Czech Republic, Slovakia, and Lithuania, currently utilize DIRECT ACTION gear. All production takes place in three Polish facilities, with manufacturing processes certified to AQAP 2110:2016 and ISO 9001:2015 standards.

Happy birthday, DIRECT ACTION!