The IWA Pavilion was a success

The trade fair kickoff for the hunting and shooting sports industry is done: Last week the SHOT Show in Las Vegas ended. After a successful premiere last year, the IWA Pavilion impressed with a significantly wider range of offerings and an increase in exhibitors. The signs for the IWA OutdoorClassics, the world's leading trade fair for the hunting and shooting sports industry, could not be better.

With around 280 square meters of exhibition space (comparison 2024: around 150 square meters) and a total of 19 exhibitors from 9 countries (comparison 2024: 13 exhibitors from 4 countries), the IWA Pavilion at SHOT Show 2025 was a guarantee of success for participating companies and a magnet for trade visitors from all over the world.

Statements:

Sebastian Dreyer, Head of Product Management & Development Tactical Casualty Care, IVF Hartmann AG

"For us, the IWA Pavilion is a great opportunity to participate in the SHOT Show in Las Vegas for various reasons. On the one hand, the joint stand is wonderfully positioned, and on the other hand, as exhibitors, we benefit from the promotion and appeal of the IWA OutdoorClassics. We had great conversations and were very pleased with the numerous visitors."

Mirsada Kadic, IGMAN d.d. Konjic, Head of Marketing & Dzenana Turkovic, General Manager, UNIS GINEX

"Participating in the IWA Pavilion provided us with an excellent platform to present our latest products to an international audience. The organization and support from the IWA team were first-class."

Katharina Paul, Manager Exhibition, IWA OutdoorClassics

"For us, the second edition of the IWA Pavilion was also a great success. Our commitment has been met with recognition from customers, partners, and the media, which has been confirmed over the past four days. It was nice to see how the industry used our joint stand as a meeting place for exchange and business. Exactly what we aim to provide here. Starting next week, we will focus on the IWA OutdoorClassics, with the outlook very good after a successful SHOT Show and the mood being positive."

Preview of IWA OutdoorClassics 2025

The IWA OutdoorClassics 2025 also promises to be an outstanding trade fair for exhibitors and visitors. With over 1000 exhibitors from around the world, including industry leaders, new exhibitors, some returning ones, a comprehensive program, a fully booked Newcomer Area, the promising IWA Knife Award, and much more, expectations are high.

"The positive response at the SHOT Show shows that the industry remains strong and innovative. The IWA OutdoorClassics, as the 'industry's workroom,' provides an ideal platform to address current challenges and explore new business opportunities. The mood is positive, and we are confident that the trade fair will be a great success," explained Paul.

Continuation of the IWA Pavilion at the SHOT Show 2026: Due to its great success, the IWA Pavilion will also be continued at the SHOT Show 2026. All information regarding registration and applicable participation conditions for exhibitors will be published soon.

The IWA OutdoorClassics will take place from 27.2.-2.3.2025 at the Nuremberg Exhibition Center. Only legitimate trade visitors are admitted. ALL INFO about the trade fair.

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