Takticool for Ladies

A typical April Fool's joke spread like a virus through social networks. The HAIXHeel, a sexy women's shoe in HAIX design. The extreme opposite of the usually sturdy hero shoes. The idea came from a previous post, in which the HAIX Scout and a high heel were depicted. A search image for Women's Carnival. A comment from a HAIX fan gave the HAIX team the wordplay idea High Heel and HAIX = "HAIXHeel".

The post hit like a bomb: Countless search queries in the webshop, even days later the HAIX women's shoe was searched for. Orders from retailers. Inquiries at the HAIX Outlet and through calls and emails. Masses of comments, likes, shares on Facebook. Even on a Japanese website there was a mention of the HAIX high heel. Now it's available, the HAIXHeel, HERE you can pre-order it for Christmas.