New SWAG incoming

DIRECT ACTION has its roots in the special forces world, and they’re proud to be a part of it. For them, just as for SOF operators, it’s not just a job—it’s a lifestyle. This shared mindset drives everything they do, from designing gear to embracing the challenges of this unique way of life. A life built around mission focus, tackling challenges head-on, and sharing a sharp, sometimes unconventional sense of humor. DIRECT ACTION's designers live this life as well, which is why they understand what operators truly need. And while DIRECT ACTION is all about crafting top-tier tactical gear, they definitely also know how to have a little fun.

That’s why they’re excited to introduce the latest SWAGs collection—a line of hoodies, T-shirts, patches, and beanies designed for everyday wear. Whether you want to showcase your tactical roots or simply enjoy casual comfort with a touch of tactical style, this gear is designed to meet your expectations.

The SWAGs lineup includes:

Hoodies: Into the Dark, Sunset, Shaka Long-sleeve shirts: Rope, No Loud! T-shirts: ART NVG, Shaka, Sunset, Rope, Skeleton Fan patches: Into the Dark, Shaka, Sunset, No Loud! 

Winter beanie: Shaka Merino Beanie in two color variants

The hoodies are made from a cotton and polyester blend (65/35%), complemented with high-quality prints. Meanwhile, the T-shirts and long-sleeve shirts are made from 100% cotton with a weight of 180 g/m2. As for the winter cap, it's entirely made of merino wool and available in two colors: black and ranger green.

For patch collectors - three models from the SWAGs offer are woven in jacquard technology, while the fourth - Patch Shaka - is embroidered.

As always, DIRECT ACTION maintains their commitment to the highest standards of quality - all products in this series are manufactured in Europe. 

DIRECT ACTION online