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Good conversations among industry colleagues, beneficial new business contacts, plenty of trends and inspirations, and real wow moments: all this can be found at the IWA OutdoorClassics in person. Here, the industry shows its full diversity. "At IWA, we can share the best aspects of trade fair life again. Networking, discovering, trying out: All of this has been missed by the industry for a long time, and IWA makes it possible again in March, of course in compliance with the protective and hygiene measures set by the authorities at the time of the event. Along with the Newcomer Area, we are providing a lively trade fair experience with the new IWA-Stage and other Community Areas. The signs are promising on the exhibitor side: 963 exhibitors are already registered. The new schedule from Thursday to Sunday is also receiving great approval," says Rebecca Schönfelder, Head of IWA, NürnbergMesse.
Next year, the IWA OutdoorClassics will start with ten halls. There, numerous exhibitors will present product innovations from various industry segments. The division within the halls has also changed: Starting next year, Hall 3 will replace Hall 9 as the center for law enforcement and civilian security needs. In Hall 4, visitors will find hunting accessories and clothing in the future. Also for the first time in the hall plan, the modern Hall 3C can be found. At the newly created IWA Stage in Hall 6, visitors can network with industry experts and participate in exciting lectures on selected trend topics. Attached to the stage, participants will also find the IWA Job Center and the New Product Center in the future. Also in Hall 6 in 2022 will be the Airsoft and Paintball area. Newly designed catering areas provide networking opportunities into the evening.
The basis of the hygiene concept for IWA OutdoorClassics is the valid framework hygiene concept for trade fairs and exhibitions in Bavaria. Since September 2021, the hygiene concept has already proven itself at all events held on the NurembergMesse grounds and has been successfully implemented and accepted. Of course, IWA OutdoorClassics will take place in compliance with the current hygiene and protective measures set by the authorities at the time of the event. With our concepts, which we can adjust at short notice depending on the pandemic situation and legal requirements, we can create a framework in which networking and business can take place with a good feeling. All detailed information and current regulations for both exhibitors and visitors are available at any time at: www.iwa.info/schutzmassnahmen.
Success is best celebrated in person and live! Therefore, in 2022, IWA OutdoorClassics specifically focuses on the exchange with key industry partners, the touching and testing of products, the discovery of trends, and sustainable trade fair success. A new teaser clip under the motto "Eyes on Target" visualizes the highlights of the IWA OutdoorClassics 2022: https://youtu.be/tYFZQU6dr2s.
Exhibitors are particularly looking forward to returning to Nuremberg. "IWA OutdoorClassics is the leading international trade fair for hunting and shooting sports. It offers us an excellent opportunity to meet with strategic partners and important buyers from the entire international community. We look forward to returning to the fair in 2022,” says Leupold Optics.
Steve Catlett, Sales Manager of Hornady, also emphasizes the strength of IWA: "The opportunity to personally communicate with our international distribution partners is crucial for the international growth of the Hornady brand."
With the Global Director Sport Optics of Leica Camera AG, Benjamin Wallbott, another exhibitor supports the message of IWA for the coming year: "With the campaign 'Eyes on Target,' the team of IWA OutdoorClassics succinctly sums up the goal for us as the Leica Sport Optics brand: Our eyes are on a perfectly organized trade fair appearance at IWA 2022, allowing us as a long-standing exhibitor to present our products to interested trade visitors in a special way. The entire Leica Sport Optics team is looking forward to seeing our partners and visitors in Nuremberg again,” says Wallbott.
The exhibitor GLOCK highlights the importance of the medium "trade fair": "For GLOCK, the combination of the two trade fairs ENFORCE TAC and IWA plays a major role in our strategic orientation. The two fairs allow us to meet important authorities and business partners in person, present products, and maintain industry contacts. We are pleased that these events will take place again in 2022. The absence of trade fairs in recent times has clearly shown us the importance of this medium again,” says the company. Nothing stands in the way of the industry meeting in March, so "It is clearly the best time to respond to market needs and consumer expectations and to understand the future of our industry,” adds the Treesco Group.
Interested exhibitors can still secure their booth and be live at the IWA OutdoorClassics from March 3 to 6, 2022. All information and the registration link at: www.iwa.info/anmeldung
Visitors can also secure their ticket for the IWA OutdoorClassics early. The ticket shop is now open: www.iwa.info/tickets
SPARTANAT is the online magazine for Military News, Tactical Life, Gear & Reviews.
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