The IWA Pavilion at the SHOT Show 2025 enters its second round and records an impressive growth of 100%. Organized by NürnbergMesse GmbH, the Pavilion provides a platform for 19 exhibitors from Germany, Italy, Bosnia and Herzegovina, Estonia, Switzerland, the Netherlands, the USA, Austria, and Turkey. The exhibition area has doubled compared to the previous year, highlighting the increasing interest and significance of the Pavilion.

Next year, as part of the SHOT Show, one of the leading trade fairs for the hunting, shooting sports, and outdoor industry in the USA, there will be an IWA Pavilion. The joint stand will provide a home for 19 exhibitors from Germany, Italy, Bosnia and Herzegovina, Estonia, Switzerland, the Netherlands, the USA, Austria, and Turkey on 352 square meters. The utilized exhibition space will increase by 100% compared to this year, emphasizing the significant growth and increasing interest in the Pavilion.

The following companies will exhibit at the SHOT Show 2025 as part of the IWA Pavilion: Schmidt&Bender GmbH, Ballistol GmbH. Steyr Arms , Armed Guns, EEMANN TECH, Hans Wrage, Double Alpha Academy, CERVELLATI EXSTO, Zollern North America, Theissen Training Systems, Hoernecke Defense Technology, Unis Ginex, Igmann, SW North America, IVF Hartmann, Spohr, STP by Pommersberger, FBT – Fine Ballistic Tools , RAMFELT Precision Gun Care

Statements on the IWA Pavilion

Katharina Paul, organizer of the Pavilion, on the continuation of the IWA Pavilion: "The feedback this year was extremely positive. Exhibitors not only appreciated the top position in one of the most sought-after exhibition halls, but also benefited from the Pavilion's appeal to trade show visitors. With our new design, we will strengthen this even further, making the Pavilion a real eye-catcher. We are very pleased with the growth and appreciate the trust shown by the exhibitors in exhibiting under the IWA brand."

Stefanie Leege, event manager of the IWA OutdoorClassics, also commented: "The international expansion of the Pavilion is a real enrichment and creates significant added value. With the Pavilion, we are able to fulfill the mission of the IWA OutdoorClassics beyond the actual event. We are very pleased with the positive feedback from the exhibitors and look forward to our return to Las Vegas."

"Young Innovators" Still Impacted at IWA OutdoorClassics

Unaffected by the Ministry of Economy and Climate Protection is the resumption of funding for young, innovative companies from Germany at a joint stand at the IWA OutdoorClassics 2025. As in this year, this loss is compensated by expanding the Newcomer Area. The Newcomer Area is a joint space for new exhibitors and allows smaller companies to participate in the IWA OutdoorClassics cost-effectively. For visitors, the area is a suitable place each year to learn about new developments and innovations. "We regret that young, German innovators in our sector continue to not be adequately supported," commented Leege. "We are aware of the situation and try through our commitment to step in as a supporter and bridge builder. With our Newcomer Area, we offer an attractive solution to both exhibitors and visitors," Leege continued.

About the IWA OutdoorClassics

The IWA OutdoorClassics is the world's leading trade fair for the hunting and shooting sports industry. From hunting, sport, and airsoft firearms to clothing and high-quality outdoor equipment to personal safety needs - the product portfolio of the IWA OutdoorClassics covers the entire range of the industry. In 2024, the trade fair welcomed a total of around 40,000 trade visitors from 120 countries in Nuremberg. The next IWA OutdoorClassics will take place from 27.02.-2.03.2025 in Nuremberg.

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